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Eight years into the business of solar leasing with limited awareness, Sunrun had to establish themselves in a cluttered, cost-savings focused category. What we plugged into from Sunrun customers was that it isn’t about saving money at all. It’s about change. It’s about progress. It’s a really clever hedge against a future of eternally rising energy costs. To them, switching to solar was more than just a smart decision. It was a brilliant one.
 
 
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