Brawny Duplicate


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As opposed to being one of those “where is that brand now?” stories, Georgia-Pacific had a simple ask: get Brawny back on track with an inherent truth that would drive into culture and increase sales. So rather than treating it like a typical household cleaning CPG assignment, we sought the bigger truth when it comes to spills and messes: that our customers are bigger than their messes. 

 
 
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