CUTWATER

job opportunity : I.T. support

2007-08-08T00:05:01Z

You are a jack-of-all-trades. You believe "there's no place like 127.0.0.1" You have skills: OSX, Cisco VOIP, Linux, Novell... You have people skills. (You'll be the sole onsite IT presence in a building full of brilliant and sometimes needy creative minds.) Hopefully, you will bring as much creativity to the table that Sarbanes-Oxley will allow. The roles, responsibilites, details of this position are so lengthy and detailed that they cannot be accommodated on this blog without giving the other readers a snore, so interested parties should download the details by clicking the link below. Download file If you are interested in this position, please e-mail your resume here. Please put "I.T. Support" in the subject line of your e-mail. No phone calls please. Principals only.

job opportunity : account director

2007-08-07T23:14:26Z

If your left brain and right brain are equally strong and you have the gift of being a big picture thinker while still maintaining incredible attention to detail, we are looking for you. We need an experienced Account Director to lead one of our global brands. You will participate in shaping and stewarding a brand strategy that will foster the growth of our client's business. You must have a love and appreciation for groundbreaking creative. You will collaborate with our most senior Client Partners to bring our ideas to life. You will lead a team of account managers, guiding them and supporting them in their execution of the work. You will monitor our business plans with respect to your client(s) and oversee staffing and spending on your brand. If you have strong interpersonal skills, a passion for great creative and a penchant for identifying ways to obliterate the status quo, please e-mail your resume here. Please put "account director" in the subject line of your e-mail. No phone calls please. Principals only.

job opportunity : senior strategic media planner

2007-08-03T21:50:21Z

We are looking for a brilliantly creative, strategic media planner to work with our creatives to identify and develop unique consumer touchpoints. We believe that the medium can be as important as the message. As a leader of our "connections" team, you will collaborate with our creatives, our planners and our clients to identify the most effective and innovative channels for communication. You will then work closely with their contracted media buying partners to bring these ideas to fruition. If you are interested in this full-time position, please e-mail your resume here. Please put "strategic media planner" in the subject line of your e-mail. No phone calls please. Principals only.

job opportunity : executive assistant

2007-07-20T17:36:14Z

CUTWATER is looking for an executive assistant. If you are extremely smart and self motivated, if you have the unique mix of being a "big picture" and "detail" person at the same time, this could be the opportunity for you. You will need to be incredibly efficient, highly organized and adept at time management while exhibiting grace under pressure. You are articulate and have excellent communication skills (written and verbal). You will need to be mac-savvy. This is an incredibly fun place to work...but this job is not for the faint hearted. This is not a 9 to 5 gig. If you thrive in a bustling environment and feel that you could support someone who "lives and breathes" the details, please e-mail your resume here. Please put "executive assistant" in the subject line of your e-mail. No phone calls please. Principals only.

job opportunity : project management

2007-07-20T17:30:26Z

One senior project manager needed: You would be an excellent fit if you have solid critical thinking abilities. You are articulate and have excellent communication skills (written and verbal). You show grace under pressure. You are logical, constructive and diplomatic. You have great organizational skills and are adept at time management. You have experience building, managing and growing a team. Experience in project management IS required. You will build production plans for every project and then you will shepherd the work through the agency from concept through completion in collaboration with your teammates on your assigned brand. In this role, you will interface with every department in the agency. Brains, energy, enthusiasm and a good sense of humor are required. If you are interested in this position, please e-mail your resume to opportunity@cutwatersf.com. Please put "project manager" in the subject line of your e-mail. apply here

Ray-Ban Viral Looks to Make a Splash

2007-07-18T06:55:45Z

LOS ANGELES Omnicom's Cutwater this week released a new viral video for Ray-Ban from Ben "Benzo" Kaller, the director of the popular "Catch" viral. "Catch," which generated 2.7 million views on YouTube and scored a recent Cyber Lion at Cannes, will be a tough act to follow. Kaller's second video, "Bobbing for Glasses," starring Kaller and his creative partner Steve Hanft, shows the pair dunking their heads into water buckets and surfacing with pair after pair of Wayfarers instead of apples. "I hope people will wonder how we were able to do it," said Kaller. "Everyone likes a magic show and humor." After countless speculation about how he created the "Catch" video, in which actors "caught" pairs of glasses on their faces in improbable fashion, Kaller is looking to build some mystery around "Bobbing." Like Hitchcock's Rope, the new clip is supposed to come off as one long take, so Kaller won't acknowledge anything but "rehearsal days" of plugged ears and water-blurred eyes. So he's not giving up the trick, not even disclosing the number of shooting days. Kaller, 30, typically shoots publicity stills, though he also made music videos for Fatlip ("Worst Case Scenario") and Princess Superstar ("Bad Babysitter"). He was on the set of Jackass Number Two as a still photographer (he still works for The Closer in that capacity, he said). Kaller was conscripted into the movie when he got punked by the creators and had his hair cut off while the camera rolled. Kaller is somewhat taken aback by the success of "Catch" and said he is "very busy" writing treatments for other potential viral videos. "Worldwide, we're to up to about 11 million views on 'Catch,' " said Josh Warner, president of Feed Company, Los Angeles, which seeded both "Catch" and "Bobbing for Glasses." "It's hard to strike lightning twice," Warner said. "But we had a great response to Benzo and Steve as characters, and the agency felt they wanted to keep the conversation going, which I really admire as a strategy." "To some extent, I'm curious to see how popular it becomes," said Kaller. "But I'm mostly happy not to be dunking my head in buckets anymore. Steve and I are like recovering dunkoholics." Link to Adweek article

job opportunity: creative services coordinator

2007-07-07T19:10:45Z

This position is currently on hold. Thank you for your interest in Cutwater.

job opportunities : project management

2007-07-07T18:46:08Z

These project management openings have been filled. Thank you for your interest in Cutwater.

job opening : human resources generalist

2007-07-07T18:41:50Z

Our people are really special. The human resources generalist helps to ensure that our employees' introduction to, and experience with our company is hassle-free, so they can focus on doing great work. To that end, the human resources generalist's responsibilities include (but are not limited to) assisting department heads with recruitment and hiring, new employee orientation, employee relations, policy administration and development and adherence to company policies. You will also serve as the in-house face to our contracted benefit administration and payroll processing partners. Requirements include a minimum of 5 years in a human resources capacity, excellent computer skills and the ability to objectively coach, mentor and influence employees through complex or difficult issues. Experience in a creative field (advertising, design, interactive) is a plus. If you are interested in this position, please e-mail your resume to opportunity@cutwatersf.com. Please put "human resources" in the subject line of your e-mail. apply here

job opening : senior art buyer

2007-07-07T18:10:52Z

The senior art buyer opening has been filled. Thank you for your interest in Cutwater.

Cutwater Adds Arnette to Luxottica Cache

2007-07-07T05:07:08Z

Omnicom Group's Cutwater has won Arnette sunglasses, its third Luxottica Group brand, following a review, the agency confirmed. The San Francisco shop already represents Luxottica's Persol and Ray-Ban, for which it launched the "Never hide" campaign. The Arnette global assignment is expected to include print, out of home, online and viral marketing. Cutwater pitched in the finals against the New York advertising design collective 2one5 and Akestam Holst of Stockholm, Sweden, according to the agency. Cutwater ecd Chuck McBride said the creative differentiation among the three brands would be based on "their different audiences: Ray-Ban reaches into the general audience; Persol is much more exclusive, a refined piece of equipment with craftsmanship and a higher price; and the Arnette user is off doing extreme sports, from racing in Spain to surfing in California. It's a much more countercultural brand. They've all occupied different parts of my life. They are distinct by nature. It's going to be fun." McBride said that the client approval process is under way, with the first work expected to launch in the next few months. Because of a small budget, he said viral components would be important to the Arnette push. Cutwater president Brad Harrington said that Arnette is "a brand that many of us 3S (skate, surf and snow) guys grew up with. It has a great history and it's brand that's ready to be rediscovered by the young at heart." Link to Adweek article

Having Fun? Jeep Wants To Make Sure

2007-06-28T05:11:37Z

DETROIT – Attempting to stand out in a market crowded with SUVs and 4x4s, Jeep offers a new tagline in a brand campaign breaking July 1 via Cutwater, San Francisco. “Have fun out there. Jeep” will lead the effort that focuses on the brand’s seven vehicles, and stresses the Jeep driving experience. The campaign launches with out-of-home via billboards, bus wraps and posters in 12 major metro areas featuring something Jeep is calling ‘Fun wheels,” items such as soccer balls, kayaks and picnic baskets on wheels that will be used in images for the campaign. That phase of the rollout will also include four 15-second TV spots and a Web page, Have Fun Out There.com. In mid-July, two national TV spots, “Jeep heritage,” will break in :60 and :30 versions. Placement includes ABC’s Desperate Housewives, NBC’s ER, and major cable networks including E!, VH1 and Food Network. Ads in major lifestyle and finance magazines will also run in August books. Copy in that touts the Jeep manufacturing center in Toledo and outlines the history of Jeep. Another TV spot, “Sandbox,” launches in early August, showing all of Jeep’s seven new products playing together in a giant sandbox. A national print ad, headline, "7 vehicles. 1 purpose," will also run in early August. The new brand campaign is the first creative from Omnicom’s Cutwater. BBDO Detroit is Jeep’s primary agency. Jeep spent $358 million last year on ads, per Nielsen Monitor-Plus. Through April, Jeep’s spend as been $102 million. Jeep sales are up 12.2% through May, per Autodata, Woodcliff Lake, NJ. Link to Adweek article

Cannes — Viral Video Dominates Cyber Shortlist

2007-06-20T05:15:53Z

The Cyber Lions' shortlist, announced this morning, includes 30 in the viral video category, dwarfing other categories. The jury, led by Saatchi & Saatchi's worldwide creative director for interactive and emerging media Tom Eslinger, also shortlisted eight entries in the viral marketing category. This year's finalists include the highly touted "Evolution" video from Ogilvy & Mather in Toronto, an effort for Dove showing how a plain Jane is made into a model. Also on the list: recent YouTube sensation "Sunglass Catch" by Cutwater promoting Ray-Ban sunglasses, as well as earlier hit "Tea Partay," done by Bartle Bogle Hegarty for Smirnoff Raw Tea. Link to Adweek article

Adweek interviews Chuck McBride and Brad Harrington

2007-05-09T19:24:13Z

Link to Adweek article.

job openings : print production

2007-04-18T19:15:16Z

The print production openings have been filled. Thank you for your interest in Cutwater.