Know Where You Stand
Ariat completely disrupted the boot business by treating their boots as athletic equipment not heirloom crafted dress boots. So when you wear Ariat, you stand for something more than just western culture. You stand for innovation. You stand for new traditions. You stand for performance.
Problem
Ariat needed a strong brand platform to unite the various lines of business as a single brand with a consistent look, feel, and point of view on the world that was immediately recognizable and distinctive from the competition.
Insight
Always Dream Big but Keep Your Feet on the Ground. While the Ariat audience is broad, they share common beliefs at their core around passion, quality, and validation.
Solution
Know Where You Stand. Although Ariat originally targeted professional athletes, their products are truly built for anyone seeking high-performance equestrian style. That is, anyone with athleticism in their heart— those who live, work, and play under the open sky.
